Hopgnoel

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19 - 20 July 2010, Hong Kong
Financial Skills for Non Financial Professionals This masterclass is designed to give non-financial senior executives the skills to excel in their financial responsibilities. No previous financial qualifications are required. Whether you face increasing financial accountability, realise the need to communicate more strategically with your finance department and board of directors, or would like to move into a more senior management position with enhanced financial responsibility, you must attend this course! Our past participants have enjoyed the dynamic, fun and productive learning experience that is truly designed with non-financial professionals like you in mind. 19 - 20 July 2010, KL
Branding 3.0 Workshop
“New Technologies, New Experiences, New Conversations” The increasing empowerment and sophistication of consumers together with the proliferation of new channels, technologies and tools is forcing brand marketers to rethink the way they operate the branding function and the way they engage customers. Learn how key brand touch points are creating conversations where the results are staggering and loyalty is off the charts. Attend this highly interactive workshop with real-life case studies, practical group exercises and you will learn how to take part in these communities and conversations. 21 - 22 July 2010, KL
Digital PR & Reputation Management Workshop With almost 60% of all Malaysians online and with the proven influence of blogging in the election of March 2008, the Internet is an important communications and PR channel for engaging Malaysian stakeholders of a wide range of ages, backgrounds and interests. In the last 24 months, there has been a significant paradigm shift in online PR potential. Most of this is focused around search as well as social media such as blogs, video sharing sites such as YouTube, social networks such as Facebook, content syndication through RSS and so on. Many of these channels can be exploited for stakeholder communications to a variety of a company's stakeholders at little or no cost if you know how.